“The Curated NYC is for customers from all over the world–no matter age, size, or where they come from. We want everyone to feel comfortable shopping in this beautifully curated store that showcases talented designers.” –Christian Siriano, Designer.
Last night, The Curated celebrated its one-year anniversary with a huge consumer turn out and celebrity guests. Attendees included Anna Chlumsky, Karlie Kloss, Nico Tortorella, Rachel Bay Jones, Bethenny Frankel and others. Christian Siriano expanded his ever-growing fashion empire with the debut of his retail venture, “The Curated NYC”. The Curated, is a multi-brand townhouse boutique located just steps from 5th Avenue and Central Park. The boutique highlights clothing, shoes, handbags and accessories from the Christian Siriano collection, as well as various other designers.
Upon entering, guests were greeted with champagne flutes of Rosé and an array of beautifully appointed designer collections. Others were there to celebrate a successful first year, also to be alongside shoe designer Ruthie Davis. Davis’ shoe collection is showcased in the sprawling luxury townhouse boutique. Davis, who has been obsessed with shoes since childhood, mixes high-concept fashion with function and modern chic styles. Her latest collection takes classic styles and her unique touches, from athletic- details, comfortable booties, to gold metal embellishments along a chic high heel. Davis collection has something for every woman plus eclectic styles and signature platforms.
Ruthi Davis shoes have been photographed on Beyonce, Lala Anthony, Fergie, Jennifer Lopez, Lady GaGa, Miley Cyrus, Selena Gomez and the list goes on. “I have always liked the whole package, where design and marketing come together. When I design shoes, I am designing a brand — a concept that has a marketing plan behind it. In all of my corporate jobs, I did the same thing I do today with my own brand. I created an innovative design that has a specific consumer target in mind with a story or point of view behind it is marketable.”
THE CURATED NYC is a multi-brand boutique created by Christian Siriano. A retail experience for the modern day, the shopping destination allows each designer to control all product within the store based on customer’s needs and wants from season to season, thus no longer being dictated by a buyer. The boutique features a wide array of price points for all customers and a diverse mix of size availability within each brand. Other collections in the boutique include Christian Siriano, Betto Garcia, Ewa Budka, Irene Lummeritz, Joye & Rose (Espresso Bar & Cafe), Objectifs, Rebecca Russo, Stephanie Kantis, Tangent and Universal Standard.
